Marketing & Sales
Campaign management, lead tracking, and sales performance
Tuesday, December 23, 2025
03:48 PM
AS
Total Leads
334
+15.7%
February 2024 leads
Conversion Rate
43.4%
+2.1%
Lead to customer conversion
Campaign ROI
285%
+12.3%
Marketing campaign return
Avg Deal Size
$1,669
+5.8%
Average transaction value
Sales Performance Trends
Lead Sources
Website
18/45 converted
$28,500 revenue
Referral
22/38 converted
$35,800 revenue
Social Media
12/28 converted
$19,200 revenue
Email Campaign
9/18 converted
$14,400 revenue
Phone Call
6/12 converted
$9,600 revenue
Campaign Performance by Channel
Marketing Campaigns
| Campaign | Type | Status | Performance | Budget | Actions |
|---|---|---|---|---|---|
Spring Service Special 2024-02-01 - 2024-02-28 | Active | 145 conversions 7.1% CTR | $1,850 / $2,500 74% spent | ||
Oil Change Promotion 2024-02-10 - 2024-02-25 | SMS | Active | 98 conversions 7.5% CTR | $890 / $1,200 74% spent | |
Winter Tire Campaign 2024-01-15 - 2024-02-01 | Social Media | Completed | 285 conversions 6.8% CTR | $3,500 / $3,500 100% spent | |
Fleet Service Outreach 2024-02-20 - 2024-03-05 | Direct Mail | Scheduled | 0 conversions NaN% CTR | $0 / $1,800 0% spent | |
Customer Loyalty Program 2024-02-05 - 2024-03-05 | Active | 120 conversions 7.5% CTR | $920 / $1,500 61% spent |
Customer Leads
| Lead | Source | Service | Status | Value | Last Contact | Actions |
|---|---|---|---|---|---|---|
Sarah Johnson sarah.j@email.com | Website | Oil Change | Qualified | $89 | 2024-02-16 | |
Mike Chen m.chen@email.com | Referral | Brake Service | Contacted | $485 | 2024-02-15 | |
Lisa Rodriguez lisa.r@email.com | Social Media | Tire Replacement | Qualified | $650 | 2024-02-14 | |
David Park d.park@email.com | Email Campaign | Engine Service | Proposal | $1200 | 2024-02-16 | |
Jennifer White j.white@email.com | Phone Call | Transmission Service | Closed Won | $890 | 2024-02-15 |